12 Largest Makeup Wholesalers in the World: Global Leaders in Beauty Distribution

Table of Contents

• Overview: The Global Makeup Wholesale Industry
• 1. LOVEBEAUTY COSMETICS CO., LTD
• 2. HANDA COSMETICS CO., LTD
• 3. Cosmo Beauty Co., Ltd
• 4. ColorPop Wholesale
• 5. L’Oréal Group
• 6. Amorepacific Corporation
• 7. Estée Lauder Companies Inc.
• 8. Coty Inc.
• 9. Shiseido Company, Limited
• 10. Revlon Inc.
• 11. Oriflame Cosmetics
• 12. Faber-Castell Cosmetics
• Summary Table: Key Takeaways

Overview: The Global Makeup Wholesale Industry

The beauty industry is one of the most resilient and fastest-growing global markets. As of 2025, the global cosmetics market is expected to surpass $480 billion USD, with a significant portion driven by wholesale and B2B distribution. Makeup wholesalers play a pivotal role by providing cost-effective, scalable, and customizable beauty solutions for retailers, brands, and eCommerce sellers.

Why Partner with Makeup Wholesalers?

• Bulk pricing and lower cost per unit
• Access to private labeling and OEM/ODM services
• Fast lead times and global distribution channels
• Opportunity to test new products with minimum investment

1. LOVEBEAUTY COSMETICS CO., LTD

LOVEBEAUTY COSMETICS CO., LTD stands out as a dedicated beauty care and makeup wholesaler designed specifically for women. With a mission to enhance natural beauty, the company provides products that empower confidence from the inside out. They operate with factory-first pricing by integrating all supply chain resources to ensure the highest quality at the lowest price.

Key Products Offered

LOVEBEAUTY also offers custom packaging and branding services, making them ideal for emerging beauty startups and private label brands.

2. HANDA COSMETICS CO., LTD

Based in South Korea, HANDA COSMETICS is known for its OEM/ODM services and cutting-edge skincare and makeup technology. They offer full product development, from formulation to packaging, and are trusted by global K-beauty distributors.

3. Cosmo Beauty Co., Ltd

Headquartered in Japan, Cosmo Beauty has over 30 years of experience in developing high-performance makeup and skincare products. Their B2B solutions focus on clean beauty, natural ingredients, and sustainable manufacturing.

4. ColorPop Wholesale

As a U.S.-based brand famous for trendy and affordable cosmetics, ColorPop has expanded into the wholesale arena, offering bulk options and private labeling to boutiques and independent retailers worldwide.

5. L’Oréal Group

The world’s largest cosmetics company, L’Oréal also operates a powerful wholesale division. Their portfolio includes premium and drugstore brands, offering unmatched global access to makeup products.

6. Amorepacific Corporation

As South Korea’s largest beauty company, Amorepacific delivers wholesale beauty under brands like Laneige, Innisfree, and Etude House. Their distribution network covers Asia, Europe, and the Americas.

7. Estée Lauder Companies Inc.

Estée Lauder’s B2B services include global distribution of iconic brands like MAC, Clinique, and Bobbi Brown. They offer customized bulk solutions for duty-free shops, hotel chains, and specialty retailers.

8. Coty Inc.

Coty distributes high-end cosmetics and fragrances under brands like Rimmel, CoverGirl, and Kylie Cosmetics. Their wholesale division targets retail chains and licensing partners worldwide.

9. Shiseido Company, Limited

Japan’s oldest beauty company, Shiseido offers full-service wholesale solutions with a focus on innovation and technology. Their global reach and product prestige make them a top choice for luxury distributors.

10. Revlon Inc.

Revlon provides accessible, trend-driven makeup to wholesalers and chain stores globally. With a strong brand legacy and broad SKUs, Revlon continues to be a dominant force in the B2B makeup scene.

11. Oriflame Cosmetics

Based in Sweden, Oriflame is a direct-sales brand with wholesale partnerships in Europe, Asia, and Latin America. They specialize in natural cosmetics and skin-enhancing makeup formulations.

12. Faber-Castell Cosmetics

While known for stationery, Faber-Castell also excels in private label color cosmetics. Their German-engineered production delivers precise, high-quality pencils, liners, and lip color products to global brands.

Summary Table: Key Takeaways